Meet SERFO founder & head trainer
Amy Cooper

As a personal trainer with 17 years experience in the fitness industry, Amy has transformed the lives of countless clients.

“Your training should evolve to meet your needs as life unfolds. I’ll use the evidence base to help find the best way to meet your exercise needs and meet you where you’re currently at”

Amy’s Story

Amy has worked in the fitness industry since the age of 19. Early on in her career she recognised the potential that fitness has to empower others. The positive experiences she had as a young woman helped her develop an interest in helping other people with their health and fitness, especially other women.

Now working as a highly qualified personal trainer, Amy is passionate to empower others to have autonomy over their bodies and health. She uses scientifically accurate information in a practical format to ensure all clients receive excellent and personalised coaching, suited perfectly to their needs.

It is because of this that Amy founded SERFO, located in 82 Fitness Boutique, a studio she co-founded in 2023; an elegant training space in the heart of Zurich perfectly tailored for her clients to feel at home whilst working on their health and fitness.

Both Serfo and Amy are recognised by QualiCert. This highly esteemed Swiss mark of quality means that your personal training sessions with Serfo may qualify for reimbursement from all major health insurance companies.

Qualifications

  • Clean Health Prenatal and Postnatal Coaching Specialist (2025)

  • MSc Strength & Conditioning, University of Twickenham London (2023). Master Thesis topic: Women‘s Strength Training Around the Menstrual Cycle

  • QualiCert Certified Personal Trainer; General training and Pre/Postnatal training

  • Certified Personal Trainer, American College of Sports Medicine (2022)

  • Pregnancy and Post Partum Coach, GGS Academy (2022)

  • Calisthenics Coaching Certification, BodyWeight Gurus (2018)

  • Certified Nutritionist, BTN Academy (2015)

  • Post & Ante Natal Trainer, Lifetime (2012)

  • LAO Level 2 Certificate in Fitness Instruction, Lifetime (2012)

Meet SERFO trainer Gabriel

Specialising in research-based injury prevention and functional training, Gabriel embodies SERFO’s values in everything that he does.

Gabriel has 10 years Swiss and international experience in personal training, several training qualifications, and speaks fluent English, French, and Portugese.

The SERFO training philosophy

Science-Based

At SERFO, our methods are based on proven scientific research and techniques. Our goal is to help clients reach long term, anti-fad sustainable health.

5* Service

We offer a selection of options to ensure
the coaching is best suited to our client’s needs. Trainings are held in the beautiful private studio 82 Fitness Boutique. Custom arrangements are also available on request.

Down to Earth

We strive to create a welcoming, unassuming and calm environment. During the sessions we encourage our clients to de-stress and immerse themselves in the present.